Emergence of opinion leaders in reference networks

نویسندگان

  • Mariko I Ito
  • Hisashi Ohtsuki
  • Akira Sasaki
چکیده

Individuals often refer to opinions of others when they make decisions in the real world. Our question is how the people's reference structure self-organizes when people try to provide correct answers by referring to more accurate agents. We constructed an adaptive network model, in which each node represents an agent and each directed link represents a reference. In every iteration round within our model, each agent makes a decision sequentially by following the majority of the reference partners' opinions and rewires a reference link to a partner if the partner's performance falls below a given threshold. The value of this threshold is common for all agents and represents the performance assessment severity of the population. We found that the reference network self-organizes into a heterogeneous one with a nearly exponential in-degree (the number of followers) distribution, where reference links concentrate around agents with high intrinsic ability. In this heterogeneous network, the decision-making accuracy of agents improved on average. However, the proportion of agents who provided correct answers showed strong temporal fluctuation compared to that observed in the case in which each agent refers to randomly selected agents. We also found a counterintuitive phenomenon in which reference links concentrate more around high-ability agents and the population became smarter on average when the rewiring threshold was set lower than when it was set higher.

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

The Emergence of Opinion Leaders in Social Networks

A major challenge in many word-of-mouth marketing campaigns is the cost-effective identification of opinion leaders, consumers who exert disproportionate influence on the purchase decisions of other consumers. However, empirical studies agree on few consumer characteristics that are strong predictors of opinion leadership. In the present research, we attempt to explain these null or weak findin...

متن کامل

Is the involvement of opinion leaders in the implementation of research findings a feasible strategy?

BACKGROUND There is only limited empirical evidence about the effectiveness of opinion leaders as health care change agents. AIM To test the feasibility of identifying, and the characteristics of, opinion leaders using a sociometric instrument and a self-designating instrument in different professional groups within the UK National Health Service. DESIGN Postal questionnaire survey. SETTI...

متن کامل

The Role of Nationalist leaders in the Emergence of National Architectural Movements in Iran, 1924 to 1942

Political evolutions and struggles of 19th century prepared the ground for realization of nationalities and emergence of nationalist movements. The realization of national identity in countries such as Iran, turkey and Egypt was partly due to the emphasis of governments on glorious history or ancient modernity of these nations. Emergence of nationalism in any country is affected by political, ...

متن کامل

Investigating Leadership Emergence using Longitudinal Leadership Networks

........................................................................................................................................................ i ACKNOWLEDGEMENT ............................................................................................................................. ii TABLE OF CONTENT ...................................................................................

متن کامل

Predicting Opinion Leaders in Word-of-Mouth Communities

Opinion leaders play a major role in shaping potential customers’ minds in word-of-mouth communities. Prior research on opinion leaders in word-of-mouth communities has focused mostly on structural characteristics of social networks of the leaders, ignoring the predictive potential of the actual text that they write. We argue that textual characteristics of reviews, along with reviewer characte...

متن کامل

Opinion leaders and changes over time: a survey

BACKGROUND Opinion leaders represent one way to disseminate new knowledge and influence the practice behaviors of physicians. This study explored the stability of opinion leaders over time, whether opinion leaders were polymorphic (i.e., influencing multiple practice areas) or monomorphic (i.e., influencing one practice area), and reach of opinion leaders in their local network. METHODS We su...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

عنوان ژورنال:

دوره 13  شماره 

صفحات  -

تاریخ انتشار 2018